What is the role of powerful visual storytelling in your business onlinepresence?

To tell a story is one of the most essential ways how to communicate between each other.

Basically, everything in our daily lives turns around the stories that we tell each other, that we

visualise for each other. To make it short, visual storytelling is one of the ancient forms of telling stories that makes significant impact on us. Image has that capacity to grave in our memory longer. We associate with images more easily than with words. Statistically proven, people remember 10% of what they hear, but around 65% of information when paired with visuals. For that fact telling visual stories in your online business presence is an essential way how to connect with your peers, viewers, clients, customers and even competitors.

Visual stories also easier engage our audience on an emotional level than on rational level,

helping brands to form deeper connections beyond purely messaging. Through images we can connect faster and emphasize on our business communicating the values, our personality, and positioning without long explanations what our company represents.

When our visual business representation is powerful and catchy, distinctive from the competitors, it helps us stand out from the crowded online markets. Brand is something specific, brand is what we are. Visuals should reflect exactly your perception and identity of the business that audience can associate the visuals that they see online with you.

In general, stories are inherently more memorable than facts, making brand storytelling more

likely to be retained by viewers.

What is also very significant to retain, is the consistency of the visual language, aesthetics and narratives that the photographer should use to tell a story about your company. The form and composition are also very important aspect in how we tell the story. We usually tell a story about a particular business in the stunning images of photo portraits, candid situations of your presentation, services, and personal lifestyle photos that showcase a bit from your personal life and daily business tasks. I think almost everybody wish to be photographed in the situations where his hard work, passion and dedication is captured in the images and afterwards shared with the audience. Our visual business journey could become a personal document, memory for the old age where we are no longer in the business.

Our branding photography should simply go beyond showing products or services—it communicates what the brand stands for, how it improves lives, and why customers should care. y weaving narrative elements like characters, settings, conflicts, and resolutions into images, we create more meaningful connections that drive loyalty and put our client into engaging with our business.